Organic wine: a booming market in France

Although still relatively low-key, organic wine is gradually gaining a foothold in French consumers’ habits and on the wine market. Over the past 10 years, the area of organic vineyards in France has tripled. More professionals are turning to this production method. In 2017, there were 78,502 hectares of vineyards certified organic or in conversion, representing 10% of the national vineyard area, compared to 22,509 hectares in 2007. This trend reflects consumer interest in these wines, both in France and abroad. Nevertheless, according to forecasts, even if sales continue to grow in the coming years, this will remain a niche market.

A dynamic industry and consumers with high demand

While wine consumption has declined in France in recent years, the same cannot be said for organic wine. On the contrary, this sector is doing quite well, with sales doubling between 2012 and 2017. And by 2022, sales are expected to rise from 112 million bottles per year to 207 million, according to a study by Sudvinbio – Millésime Organic IWSR. This represents significant growth for a market that recorded an annual growth rate of 16.8% in volume between 2012 and 2017. Similarly, as consumers increasingly turn to organic wine (at the expense of conventional products), its market share is expected to double by 2022. This is due to growing awareness among consumers, who are more concerned about the environment than before and who want to make healthier, more sustainable choices. And this trend is also evident in the vineyards, where some major names have not hesitated to switch to organic farming, particularly in the Bordeaux region. The situation is similar among wine merchants and in stores, where the selection has expanded over the years, offering consumers more choices.

Exciting developments are on the horizon for the coming years

At the European level, organic winemaking has been regulated since 2012. Europe has established specific guidelines governing grape-growing practices and winemaking. For example, chemical fertilizers and synthetic pesticides are banned. This meets consumer demands, particularly those of “millennials,” who are more concerned about environmental preservation. Millennials drink less frequently than their elders and prioritize quality. Furthermore, in France, this market is better represented. There are more trade shows dedicated to it, whether aimed at professionals or consumers. However, a problem may arise: a shortage of winemakers. To meet demand, more vineyards will need to convert to organic farming, and young people will need support to get started, since winemakers nearing retirement are less likely to take the plunge into organic conversion.