Organic wine, a booming market in France

Although relatively unknown, organic wine is gradually becoming more popular among French consumers and on the wine market. In 10 years, organic vineyards have tripled in France. More and more professionals are turning to this method of production. In 2017, there were 78,502 hectares of certified organic or converting vineyards, representing 10% of the national vineyard area, compared to 22,509 hectares in 2007. This trend reflects consumer interest in this type of wine, both in France and abroad. However, according to forecasts, even if sales continue to grow in the coming years, it will remain a niche market.

A dynamic sector and highly demanding consumers

While wine consumption has declined in France in recent years, this is not the case for organic wine. On the contrary, this sector is doing rather well, with sales doubling between 2012 and 2017. And by 2022, sales are expected to increase from 112 million bottles per year to 207 million, according to a study by Sudvinbio – Millésime Organic IWSR. This is impressive growth for a market that recorded an annual growth rate of 16.8% in volume between 2012 and 2017. Similarly, consumers are turning more towards organic wine (at the expense of conventional wine), its market share is expected to double by 2022. This is due to increased awareness among buyers, who are more concerned about the environment than before and want to consume better and healthier products. This trend can also be seen in vineyards, where some big names have not hesitated to convert to organic farming, particularly in the Bordeaux region. The situation is similar in wine shops and stores, where the shelves have been expanding over the years, offering consumers more choice.

Exciting developments ahead in the coming years

At the European level, organic winemaking has been regulated since 2012. Europe has defined specific specifications regulating grape growing and winemaking practices. For example, chemical fertilizers and synthetic pesticides are prohibited. This responds to consumer demand, particularly from millennials, who are more concerned about environmental protection. Millennials drink less often than their elders and focus on quality. In addition, this market is better represented in France. There are more trade shows dedicated to it, whether they are aimed at professionals or individuals. However, one problem may arise: a shortage of winegrowers. To meet demand, more estates will need to be converted and young people will need to be helped to set up, as winegrowers who are a few years away from retirement are less likely to take the plunge into organic conversion.