Domaine Luigi Pira

Luigi Pira is undoubtedly Piedmont’s rising star, crafting exceptional wines at very reasonable prices—a far cry from the sky-high prices of certain grand cru wines. Located in Serralunga d’Alba, in the heart of the Langhe and more specifically the Barolo region, the estate was founded in the 1950s by Luigi Pira. Now led by his son, the great and unassuming winemaker Gianpaolo Pira, the Luigi Pira estate spans 10 hectares of vineyards and owns plots in the region’s most renowned terroirs, such as Marenca, Margheria, and Vignarionda, even sharing certain plots with its illustrious neighbor, Angelo Gaja.

Luigi Pira’s Barolos, the result of meticulous winemaking and chemical-free cultivation, are powerful, structured, and complex wines. They reflect the full character of each of these unique terroirs. The Dolcetto is impressive in its richness and concentration. A winemaker to watch very closely, whose wines are worth cellaring. These are treasures for the future, still accessible and set to increase in value for those who know how to wait for them. The value for money of Luigi Pira’s wines is absolutely fabulous, given that these are truly exceptional wines.